Getting on the first page and staying there for a competitive keyword requires specialized knowledge. But the fact remains that no matter what niche your business is in, you will need SEO to get targeted traffic to your website. The internet is a world in itself and millions of people enter it to find information that they are desperate the get their hands on.
Search Engine Ranking
There are millions of searches done per day so the higher your site ranks for a high volume keyword the more traffic you will receive. Getting good search engine ranking is equal to money in the bank. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.
Webmasters just starting out often make the SEO mistake of inputting far too many keywords into their text that aren’t specific. It’s true that keywords are a crucial aspect of search engine optimization, but if you just use a bunch of them the search engines may give you penalties as they will consider your site spam. You’ll lose your ranking due to the overabundance of the keywords on your site, which means you’ll lose the traffic too. Your visitors won’t like it as they only want sites that are understandable and offer the help they need. Your site’s loading speed is also important, to your visitors as well as to the search engines.
Websites that contain a lot of convoluted or messy coding can load much slower, which can be a mistake when it comes to appeasing Google. If possible, replace some of your internal code with an external CSS file. This simple change to your code can improve loading times and give your site a more smooth loading process. Search engines aim at providing results for visitors that show sites likely to be best matched to what they’re looking for, which means you need to become the best. This means your site should be relevant to your visitors as well as appealing to the search engines.
Another SEO issue to overcome is choosing a bad title and description, as these can reduce your overall search rankings. Search engines use the title and description to try and determine a central theme for ranking your site in the results shown to visitors. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details.
Above all, make sure your don’t use too much flash on your site if you do include images, and use ALT tags when necessary. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.