Proactive Article Marketing

Years ago until not all that long ago, many things with online marketing were pretty easy to kill and make money. All kinds of forces and pressures contributed to changes, and Google was actually responsible for changing the face of article marketing.

Aggressive Marketing

Adaptation is all that is necessary to combat these changes so no worries. Aggressive marketing – this is what will allow us to compensate. In the face of these changes, through our perseverance, we are able to succeed in greater ways than ever before.

Whatever you write should be geared toward what your audience wants to hear. Your audience will probably appreciate throwing a little humor into the topics that you choose. Humor is a great way to break into any audience with any topic. Just make sure it is done in an appropriate manner. You do not want to overdo it and become annoying because you could be mistaken for not taking the subject seriously. Inappropriate humor is probably something you should also avoid, unless the niche itself requires this angle. Humor takes a little bit of time to get used to. Just be patient with yourself and try your best to add humor to the next thing that you write.

Indexing

After the content is published on your website or blog, you need to get it indexed by the search engines doing a couple of things. The reason you want to do this is so that the search engines know that this particular content only comes from your site. One of the best places to get your content noticed is by placing a bookmark on Digg. Another thing to do is ping your new article to get noticed. If you are using a WordPress blog for your website you will not have to manually ping your page or post because WP does it for you.

Submitting your article to the top article directories is next. Don’t submit it to thousands of article directories. Once this is done, wait and see what happens. Your article, for it to be syndicated, will not just magically appear all over the web. Find syndication sites where your article could show up and be aggressive about it. Once you find them, then you go after them and get their attention and make them aware of your content. Proactive marketing is what it is all about, especially when it comes to syndicating articles. Unless you have a partner to turn to, you need to do all of this on your own. Regardless of the situation, do your best to get the content noticed wherever you can.

To be a better writer, look at what other good writers are doing, and copy their efforts. Some of them are selling what they have to offer, secret strategies that are supposed to work wonders.

You have to practice which means writing, and you have to be willing to fail many times, get feedback and criticism, and then hit it again. In all of this can come very quickly, especially if you learn things that help you along the way.

SEO Methods to Rank Better with Your Blog Posts

Blogging could be called a two way communication because when you author a post, viewers read it and respond by commenting. It is a huge interactive method to get in touch with a big number of people. However, if your blog does not have the traffic that is required, it will lose its most important purpose This is why it is crucial to consistently get visitors to your blog, which search engine optimization is the best way to do achieve this. The following are a few SEO tips that you can use to get your posts and keywords ranked.

As you write your blog posts, try to use a unique approach. There are many people blogging, so you want to show everyone what you have to offer. Many bloggers are turning to vlogging or video blogging because it’s giving them a better way to communicate with their visitors and create good content. But you don’t have to turn into a vlogger, as you can still include videos in your posts because they tend to be effective when it comes to delivering the “how to” content.

Are you wondering why you should bother with video at all? They are a way to get ranked for your keywords, because search engines favor videos when it comes to rating your content. You can make simple slide show type videos with a program like Animoto or you can use a program such as Camtasia. Alternatively, if you want to record yourself speaking directly, then you can simply use your cell phone to do it. By using a video distribution service, you can easily upload your finished videos to all the largest video sharing sites such as YouTube and MySpace Video.

Try and get targeted backlinks for your posts that are relevant. Leaving comments that include links to your posts on other blogs will help the search engines determine what keywords they should be ranking your posts for. If you do it correctly, your post will gain more exposure and a higher ranking, even if it won’t happen overnight. You have to be careful that you don’t spam anyone with links to your posts. Post intelligent comments on relevant blogs because this will also help you get more visitors from the directly.

Last, if you want to get your blog ranked and indexed, you have to keep writing new posts. Search engines love new articles, which means if you can provide the content, they won’t have a problem with giving you a high rank. Evenif your blog is about the most unique topic ever known, you should still post content on a consistent basis. Yes, it does require hard work, but eventually what really is important is a steady stream of traffic. In conclusion, this article clearly shows that SEO is important for blogs. There is absolutely no reason why you shouldn’t focus your efforts on getting visitors through the search engines because it doesn’t cost you anything!

There are plenty of blog owners who only rely on the search engine traffic to get exposed, which brings in more referrals immediately. So create blog posts that have your specific phrases in them so that you will start getting targeted traffic to your blog.

Proven Strategies to Creating A User Friendly Site

When you’re new to the notion of a user friendly website it is vital that you understand just how many different things there are to think about. You can get as fancy and complex as you like and use advanced methods such as Taguchi multivariate testing. It is much better, though, to start with something simple and small and work up to the more complicated ideas you want to try. This is the method that teaches you what you need to know so that you can go learn it. If you do this, it means starting at the very beginning and making only those changes that are the easiest.

Remember that people landing on your home page want to know very fast what you have for them. If you have what they’re looking for, then that’s great and your copy needs to make them want to read more. Niche sites will usually have more meaty content pages while other service type pages will have less with a focus on features and benefits. What ever kind of site you have, you want users to get to their destinations in ideally once click. Three clicks is pushing it, and there’s really no reason to make people click three times to navigate from the home page.

We’ve all heard stories about some sites that do well and they’re not all the pretty to look at. The point here is to find something that works without spending weeks stressing about it. Take a look at the top sites in your niche and see how they get it done. It is your overall process which is your marketing and sales funnels that need your focus. There are far more critical concerns on your site than how great it looks to the eye.

Don’t be shy about getting right to the heart of the matter with what your primary offer is right on your home page. You can also make use of your side bars for this as well such as a nice banner or a link. By default, most themes will make all the side bars the same on various pages, and that’s not always a good idea. It is often overlooked to do simple split testing so you can discover what works the best. High visibility locations are the way to go with these offers, and you can also change them from time to time. Never discount the power of having a site that is pleasing to look at plus it’s easy to use. You’ll be tracking what your visitors are doing, and you should see the difference if you do things properly. So there’s more to success than a user friendly site but it’s a great start.

How to Write a Well Converting SEO Copy

If you’ve been using search engines to look for relevant information on the web, chances are you already know the difference between well written SEO copy, and bad copy. There’s nothing worse than visiting a website in order to find targeted information only to find the info on that site vague. Most of the time, such websites don’t have the kind of info you’re searching for and the content available is poorly structured and badly written. Your visitors should be treated better and they shouldn’t feel let down when they hit your page. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content. This can be done in a number of ways. In this article we will be discussing the ins and outs of SEO copywriting, but before that, you have to understand that, SEO copywriting takes effort. It’s not about using some cheap article spinning software to create your content but it’s more about skillfully writing copy that makes sense to both human readers and search engines.

Before you can start writing for search engines, you must know who your target market is. This is important because without knowing who your target audience is, you won’t know what keywords to use. If you want to get it right you must effectively research and understand your niche market, as your choice of keywords will make or break your campaign. Once you have this information with you, you just need to put together a compelling copy that has all the appropriate keywords. For example, for a site about Yoga, you’d have to look into the topic to find keywords that are right for targeting.

You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. This makes it easy for the reader to scroll back without having to search through lots of content. In case the reader doesn’t want to read it all, he or she can scan through the copy so that they can get a quick summary out of it.

Images are usually described with captions which are ignored by readers. But don’t forget that Google can very well understand images and how they are used.

Therefore, adding captions is vital and they must begin with the keywords you are targeting to help Google make sense of what you are trying to achieve. In conclusion, writing for the search engines should be your topmost priority if you want your site to rank well and get organic traffic that converts.

WordPress Plugins Important To Your Online Marketing

In the online business world, WordPress is one of the most recognizable names. It’s one of the most popular Content Management Systems with bloggers. But really it’s for everyone – anyone can use it as they see fit. WordPress as an application and solution is suitable for practically any purpose.

It is often used by IM marketers for regular monetized sites, affiliate sites, sales pages, etc. You can even use it for landing pages and fully fledged out sales sites. The platform is easy to customize and there are millions of different themes available for no cost. Beyond that, with the right plug-ins, you can make WordPress perform however you want it to perform. Ok – we want to talk about several highly useful WordPress plugins important to IM marketers.

There’s a plugin, Widget Logic, and we feel it’s a tremendous help to marketers. In addition to plug-ins, WordPress makes a lot of use of plug and play Widgets. The Widget Logic plugin gives you the ability to decide how your widgets will appear on your site. You’ll use it to designate which pages appear where and on what certain pages.

Your widget’s appearance can be completely customized to suit your tastes. And this will add a dynamic appearance to your blog because the sidebars will not be same on all pages. Obviously this will help you to make your blog unique and the way you prefer for it to look.

Moving on, you’ll use the WordPress Mobile Pack to format your site correctly should anyone want to look at it on their mobile phone. Giving your blog the ability to be seen in mobile browsers is an extra marketing avenue for you, so it’ll never hurt to avail yourself of it. An interesting option with this plugin is users can view a site, on their phones, in the usual pc browser format, or the regular mobile browser display. You know how web surfers crave control, features, and options so this is something you will probably enjoy. They’ll have the choice of what best suits their preferences.

If there was a plugin that can benefit any internet marketer, it would be Google Analyticator. No need to play around with messy code, you can easily track your visitors with this. A lot of people say that you can’t get more reliable web stats than you can from Google Analytics. It’s necessary to use and read the information in these reports so you it can help you. If you forget to insert the code for tracking it won’t work at all. The Google Analyticator takes care of that problem by eliminated the need for the code at all!

WordPress is a fantastic content management system. The way it is being used is a testimonial to it: sales pages, video blogs, landing pages, affiliiate review sites, etc. There are so many different plugins available, so you can do with it as your heart pleases. There are a lot of applications and marketing uses in online marketing, so the flexibility is highly desirable. So with all of these features and benefits, this may be exactly what you need.