If your goal is to have a prosperous online business that utilizes search marketing, then you have to be knowledgeable about social signals.
This is one term that you are going to hear a lot about within the course of this year. The term has become so popular. Google is monitoring sites for signs of social signals. They want to see people staying on your site and sharing your content via social media. Then this will be used to find your new ranking.
Not all homepages have content on them in the traditional sense of long copy. A magazine blog theme will have paginated content and links to expand or go to a different page. Make sure that you place social signals on your webpages.
These are just the links that are simple to share on multiple social media sites. This will get a lot of social signals going if people are interested in your content and want family and friends to benefit from it too. There is no way to know what a person wants, but it is good to have a good selection. Of course you should be monitoring all signal activity on your site so you have the feedback you need.
Online marketers understand that you get more back when you make things easy for webpage visitors. You understand about putting too many clicks in a process, which is known as click stream. The same for social media engagement purposes when you place various widgets for sharing or following. The follow button is a great example because you can now get an instant follow button. The user clicks it one time and they’re instantly following you. Or, they have the option to click the button and like your Facebook page at that particular moment. One of the new buzz words is engagement. And there is social engagement and engaging your users or site visitors.
The newest way to optimize your website involves social media sites. This is new because the context is considered new and has social signals, but it really isn’t. There are many online marketers who have stated for years that it is all about paying attention to your website readers. Writing content that provides value for the reader is another way of optimizing the site for them. But this also has to be done for the people that you talk to on social media pages. Come up with new ways to make your customers interact with you. Reach out to your repeat customers because you have already sold to these people. You have to work much less with existing customers, and they can be your greatest cheerleaders.
It is difficult to lag behind in anything, but this is really the case with internet marketing. The area of social signals as it relates to search engine optimization only looks confusing. Basically, it already exists. Learn how to use them to your advantage. So you can do this but be organized and avoid trying a complete make-over in one day.